I generated over $470,000,000 in pipeline value for a single business…

And I’m gonna walk you through the entire funnel I used in this case study article today.

• You’ll learn how to create a 24/7 omnipresent sales machine for your business
• Ensure EACH piece of content you produce turns viewers into customers
• Monetize leads, email subscribers, and social media followers up to 85% faster.

Now, the way we do this is by using what’s called a demand generation funnel.

Demand Generation: The Sales Cycle Accelerator

Demand generation is the bridge that connects your top-of-funnel activities to bottom-of-funnel conversions.

It’s not just about getting eyeballs on your content—it’s about systematically moving prospects through your sales process using strategic content.

What Most Marketers Get Wrong

Most businesses approach content marketing all wrong. They:

1. Create content around topics they find interesting, not what addresses customer objections
2. Focus on awareness metrics (views, likes, shares) instead of sales acceleration
3. Disconnect marketing from sales, treating them as separate departments with different goals
4. Produce generic educational content that doesn’t move prospects closer to purchase
5. Create random content without a strategic sequence that builds buying intent

The result? …

❌ 6-month sales cycles that should only take 2 months
❌ Prospects who consume content but aren’t any closer to buying
❌ Sales teams that have to start from scratch with “non-educated” leads.

On the other hand, proper demand generation transforms your entire sales cycle…

I’ve seen businesses struggling with 6-month sales processes cut them down to just 2 months by implementing this system I’m about to show you.

What sets effective demand generation apart from traditional marketing is that it focuses on creating buying intent rather than just awareness.

It’s about engineering desire and guiding prospects to see your solution as the only logical choice.

Speaking of desire, you’ve probably heard the famous quote from Breakthrough Advertising:

“You cannot create desire, you can only channel it.”

Claude Hopkins and other advertising legends have repeated variations of this for decades. And they’re partly right—you can’t make someone want something they have absolutely no interest in.

But here’s where they miss the mark: You absolutely can create desire where only latent interest existed before. You can accelerate buying decisions through strategic content that shapes how prospects think about their problems and your solutions.

This is why my approach to demand generation doesn’t just inform prospects—it transforms their thinking. Instead of hoping they’ll eventually see the value in what you offer, you’re systematically guiding them to that conclusion through content that:

1. Exposes hidden pain points they didn’t fully realize they had
2. Challenges incorrect assumptions that have kept them from solving their problems
3. Presents your solution as the best possible solution to a problem they now understand differently

The business I worked with wasn’t struggling to explain their offering—they were struggling to make prospects feel the urgency to act.

Once we implemented this demand generation approach, prospects started coming to sales calls pre-sold on the concept, with objections already addressed, ready to move forward.

My Demand Generation Funnel Step-By-Step Implementation

Now that you understand why demand generation is so powerful, let me break down the exact 3-part framework I used to generate $470 million in pipeline value.

This isn’t just theory. It’s a proven system that systematically turns content into a sales acceleration tool.

Framework Overview

My demand generation funnel consists of four integrated parts:

1. Customer Research Process: Uncovering the deep psychological drivers behind buying decisions
2. Customer Mapping: Identifying objections and creating a strategic content blueprint
3. Content Creation Strategy: Implementing the OCPPB sequence across key content themes
4. Sales-Marketing Integration: Turning marketing content into effective sales tools

Each component builds on the previous one, creating a cohesive system that connects top-of-funnel activities directly to bottom-of-funnel conversions.

Let’s examine each part in detail…

Part 1: Customer Research Process

The foundation of every successful demand generation funnel is deep customer research. This isn’t about basic demographics or surface-level pain points—it’s about uncovering the psychological drivers that influence buying decisions.

We’re uncovering their biggest objections. What beliefs we need to shift to get them to buy.

You can automate this process with AI also.

Here’s the exact customer research prompt I use:

Today, I need your assistance as a master marketing analyst. I want you to create the ideal buyer persona profile for my product.

To achieve this, please follow these steps:

First, read the information about my product, market and avatar for context. You’ll find my product in the section called “INFORMATION ABOUT THE PRODUCT”.

Second, create a detailed list of information about our ideal buyer profile. The information should follow this structure:

Demographic

Name

Age

Brief Description

Core Problem

The Core Problem They Face

Top 5 Emotions Around That Problem

Top 5 Biggest Fears

5 Ways Those Fears Affect Close Relationships

5 Conversational But Hurtful Things Those Relationships Might Say

Other Solutions

What They’ve Tried in the Past (List 5-6 Different Solutions)

Brief Conversational Soundbites About What They’ve Tried in the Past 

What They Don’t Want to Do to Fix Their Problem

Brief Conversational Soundbites About What They Don’t Want to Do 

Primary Transformation

If a Genie Could Snap Their Fingers and Give Them The Perfect Solution, What Would Their Life Look Like?

How Would It Affect 3-4 Of Their Closest Relationships?

Market Specifics

What Does the Market Hinge Their Success On?

What Does the Market Have to Give Up By Giving Up Their Problem?

Who Does the Market Blame For Their Problem?

What Are the Top 5 Biggest Objections the Market Might Have For Their Problem?

Here’s more context for each point:

Core Problem:

This is the central, dominating issue around in their life. i.e. Constant knee pain, inability to date attractive women, feeling stuck in the rat race.

5 Fears:

Give me the deepest fears that the prospect likely wouldn’t admit out loud unless nobody else was listening. Fears that can often keep them awake at night.

How Fears Affect Relationships:

Give me more SPECIFIC examples of how each of these fears would affect SPECIFIC relationships. Be vivid, descriptive, and emotional. How would these fears (if realized) impact the people around our prospect? Example: their spouse, children, friends, and co-workers.

Hurtful Things These People Might Say:

Continuing with this scenario, what are some SPECIFIC things these people may say to our prospect? Things they may find hurtful, whether they intended for that to happen or not.

Magic Genie Solution (5 Dimensionalized Outcomes):

Imagine that our prospect meets a magic genie that can create the perfect solution that actually addresses and solves this issue. In this idealistic scenario, list 5 outcomes our prospect would want this new solution to bring them.

Things The Prospect Doesn’t Want to Have to Do (W/ Soundbites):

>> After you use that prompt. You’ll respond to whatever LLM you used in the same conversation. Respond to the same conversation with THIS prompt:

Great, now in this ideal scenario, list 5 things our prospect DOESN’T want to have to do in order to get all these amazing results. Be specific. Use “soundbites” spoken from the prospect’s internal monologue. Make them realistic, conversational and emotional.

How Would It Affect Emotions, Activities, Relationships:

Assuming the genie granted our prospect all of these wishes, in what specific ways does would this impact their life? Think about confidence, sex appeal, what they wear, how other treats them. Remember, this is our prospect’s dream scenario. It’s their wildest imagination. So it’s OK for them to have vain desires in this scenario. We’re looking for key emotional drivers that they would never admit to anyone else.

What Does the Market Hinge Their Success On:

Many markets believe they need to reach a certain condition in order to have a certain result. I.e., Coaches might believe they need more booked appointments. Doctors might believe they need a waitlist. Copywriters might believe they need to hit $10k a month. Their ultimate emotional satisfaction is hinged on that condition.

What Does the Market Have to Give Up:

Please think deep into the psychological layers of the human mind. People often gain some satisfaction from their problem, even if it’s negative. For example, joint pain might give them a reason to pity themselves. Being broke might fuel their anger. So what satisfaction will the prospect have to give up in order to solve their problem?

Who They Blame:

What outside forces does our prospect blame for their problem? What takes the blame off of their shoulders? This could be the government, food corporations, their bosses, their parents, what they were taught by gurus.

GUIDELINES:

-The pain points should be common and widely shared among the target audience.

-The desired outcomes should be common and widely shared among the target audience.

-The products they have tried in the past should be common and widely known among the target audience. 

Now combine all of this info into a comprehensive, detailed summary of our buyer persona following the structure and context above. 

Now, take everything you’ve learned about this buyer persona and write me 

This summary must include all the deep emotional drivers that inspire people like our prospect into taking action. Include all relevant details, quotes. It should help write effective advertising materials targeting people with ads, emails, sales letters. 

Please use the relevant information about our Product, Market & Avatar:

-Our product is [FILL IN BLANK] are an [WHAT IT DOES] that allows people to [BENEFITS]. Their purpose is to [WHY IT EXISTS/ISN’T A WASTE OF AIR].

-Our avatar is [FILL IN BLANK] This investor has recently sold an investment and is facing capital gains taxes. Capital gains are hard because when investors investments increase in value, the taxes can take away a lot of the capital gains the investor will gain which they don’t like. There are also investors who like the social impact idea of opportunity zones and how it helps them invest into supporting a less fortunate community

These 2 prompts guide you through a structured process that identifies:

• Demographics and core problems
• Emotional drivers and fears
• Relationship impacts of these fears
• Previous solution attempts
• Desired transformation outcomes
• Market-specific objections

Key Components

The most valuable sections of this research process include:

1. Core Problem Analysis: Identifying the central issue your prospects face
2. Emotional Drivers: Uncovering the top 5 emotions and fears around their problem
3. Previous Solutions: What they’ve tried before and why it failed
4. Ideal Transformation: What their life would look like if a “magic genie” solved their problem
5. Market Objections: What specifically prevents them from buying

Implementation

This research directly informs your entire demand generation strategy. It reveals:

• What objections to address in your content
• Which emotional triggers to leverage
• How to position your solution against alternatives
• What language to use that resonates with prospects

This is stuff you’d pay a direct response copywriter to do usually, to identify the exact words to get your customers to take action.

Insights From In-The-Trenches Experience

For example, when I used this with an opportunity zone investment business, I uncovered that investors were driven by more than tax just advantages; they were concerned about legacy planning for their families, capitalizing on opportunities their smart peers were already leveraging, and even social impact investing (contributing to developing, at-risk, and low socio-economic areas.)

This insight transformed our messaging approach and content strategy, directly contributing to accelerated sales cycles and increased conversion rates.

In fact, I generated $100,000 with a simple blog article just by combining the insights from my research with my direct response copywriting skills.

Part 2: Customer Mapping

Once you have deep insights from your customer research, the next step is creating a comprehensive customer map that guides your entire content strategy.

How to Create a Comprehensive Customer Map

A proper customer map documents:

• Each stage in your prospect’s buying journey
• Key questions they’re asking at each stage
• Objections that typically arise
• Decision points that advance or stall the sale

A good way to think about this honestly, is just reverse-engineering your entire sales process.

If it’s usually 3 calls to close. Think about what common questions are asked during each call… how is call 1 different from call 2… from call 3 and so on…

Then, what is actually happening between each call to move the prospect closer to deal closed and cash collected?

ACTION STEP:

Gather 15 transcriptions of your calls with prospects. The good and the bad. Feed that into AI and have it analyze the top questions people are asking, in the order they are asked.

Now you know what you need to address.

If you have a 3-call close model…

Determine the top questions between each call.

For example, if people keep showing up to call #2 with the same questions, that tells you 2 things:

1. The question is important to them (that’s why they’re asking it, right?)
2. You did not answer the question thoroughly before they got on the phone with you

With one client, we noticed a steep drop off between prospects booking a 2nd call after an initial discovery…

So we decided to change our call scripts on call #1, and send followup resources that addressed the questions and areas of concern people had that were preventing them from scheduled call #2.

Low and behold… we saw more bookings and less no shows.

Understanding Objections Before They Arise

The most valuable aspect of your customer map is identifying objections before prospects voice them.

For every common objection, you’ll identify:

• When in the sales process it typically emerges
• The underlying fear or concern driving it
• What information would preemptively address it

Identifying Questions Sales Reps Should Be Asking

Your customer map also reveals critical questions your sales team should be asking but often miss. These questions:

• Uncover hidden objections before they become roadblocks
• Reveal emotional drivers that influence buying decisions
• Identify where prospects are in their decision journey

For example, you might realize sales reps are asking the wrong questions on sales calls.

You could also notice the objections that keep coming up and realize sales reps aren’t addressing those earlier in the sale process before they come up…

Then you create marketing assets to share with customers that answer those questions, so, that way, those questions and objections don’t come up on sales calls…

And then your content does the selling so well, sales reps will use the marketing copy as talk tracks during their sales presentations.

Example from Opportunity Zone Case Study

For our opportunity zone investment business, mapping revealed that prospects needed to understand:

• How their investment would impact local communities
• How Opportunity Zones stacked up against other tax advantaged investing vehicles
• The track record of similar investments
• How much time they had to invest, and what the ROI would look like compared to other investments like the stock market

This mapping process identified several “silent objections” that were killing deals but never being voiced during sales calls—a discovery that transformed their approach.

The same pieces of marketing collateral we used for content & ads, were used as talk tracks on calls for sales reps…

Experienced demand gen marketers with direct response copywriting skills often know so much about their customers from proper research, they can equip sales reps with specific questions and talk tracks to use on calls that allow them to close more deals…

I can’t tell you how many times, I’ve reduced 3 call closes into 2 call closes for high ticket businesses just by arming the sales reps with key objection handling and closing insights I gathered by building & optimizing their entire demand generation funnels.

Part 3: Content Creation Strategy

With your customer research and mapping complete, it’s time to create content that converts leads to buyers. This is strategic content that addresses specific objections and moves prospects toward purchase.

Best of all… prospects show up to calls pre-sold. Closing calls, essentially become easy “order taking” calls, when you dial this in…

Establishing Content Themes or “Core Buckets”

I like to establish specific themes or “core buckets” to organize content around:

• Industry updates
• Common objections
• Frequently asked questions
• Alternative solutions

You’ll figure this out based on your research of your customer and what you know about your industry.

99% of the time, it’s content related to the customer, what they are Googling, and what they’re losing sleep over. Those are the core topics that will attract them, and get them to listen to everything else you have to say.

This structured approach ensures every piece of content serves a strategic purpose rather than just filling a content calendar.

For the Opportunity Zones business that I generated $470 million in pipeline value for, my demand generation funnel content strategy revolved around:

• Alternative tax-advantaged investment products
  • Eg. vs. 1031 exchange
• Industry updates
  • If legislation got extended or would end
• Research reports
  • Data and proof was a big topic
• FAQs/Objections
  • Call transcripts, Reddit & Quora gave a lot of insights as to what people were looking for
  • Plus… our top-performing content gave insights too. Such as LinkedIn posts that got more engagement than others did.

The OCPPB Sequence

For each content idea, I implement something called the OCPPPB sequence—the same formula that built Agora Financial’s billion-dollar empire.

What does OCPPPB mean?

O = Objection
C = Claim
P = Proof
P = Proof
P = Proof
B = Benefit

Let me explain:

O = Objection…

Here, you take an objection a customer has.

Eg., “I don’t need Opportunity Zones, I could just do a 1031 exchange”

C = Claim…

Here, you make a claim that overcomes that objection.

Basically, making a statement that contradicts what they believed, and makes them think, “that can’t be right, hold on a minute…”

Eg. “Opportunity Zones produce a much better ROI and are less risky”

P = Proof…

Here, you provide 1 piece of proof that backs up the claim you just made.

Eg. In order to fulfill the requirements of a 1031 Exchange, investors must invest the full proceeds from the sale of their initial investment or business property – this is a bit different from a QOZ which only requires an investor to invest their capital gains (please note: investors are not required to invest all their capital gains; they can invest ¼, ½, etc. so long as they meet the fund’s minimum).

P = Proof…

Here, you provide a 2nd piece of proof that backs up the claim you made.

Eg. Plus, OZ rules allow you to defer your original gain tax until the end of 2026 (or when the OZ investment is sold, if earlier). Even better, OZ benefits stretch even further by reducing the taxable portion of a deferred gain – investments held 5 years got a 10% exclusion and those held 7 years got 15% (for investments made by the end of 2019). Meanwhile, a 1031 exchange does not provide any reduction of the original gain – the full deferred gain is eventually taxable unless the owner dies and the heirs get a basis step-up.

P = Proof

Here, you provide a 3rd piece of proof that backs up the claim you made.

Eg. Not to mention, by eliminating taxes on long-term appreciation, OZ investments allow investors like you to keep 100% of the upside (after the 10-year mark). The IRS and U.S. Treasury Department illustrate a 139% vs 69% return, which demonstrates how an OZ investor’s ending wealth can be nearly double that of a taxable investment. This assumes a standard 10% growth rate each year, plus a 100% tax deferral after 10 years. Many investors are paying 30% + in taxes either way, A CliftonAllenLarson analysis notes that the combination of OZ tax benefits and depreciation can lead to “near zero percent” effective tax rates on the investment, translating into significantly higher after-tax returns for OZ investors than if they decided to do a 1031 exchange—further showing why OZs can often be the smarter choice for investors looking to keep more of what they’ve already made.​ In essence, taxes that would normally erode your profit are largely erased, boosting the compound growth of the investment.

Real quick: The reason you use 3 pieces of proof is because when people see 1 piece of proof, they think it’s a fluke. If they see 2, it still seems by chance. But if they see 3 pieces of proof—it’s a pattern.

This isn’t a copywriting conversions master class… but basically, you wanna add proof in blocks of 3.

Anyway, carrying on…

So far, we’ve covered:

O = Objection
C = Claim
P = Proof
P = Proof
P = Proof

The last piece:

B = Benefit…

Here, you’re stating a benefit the reader wants. Usually, substantiating your initial claim.

So, if we claimed, Opportunity Zones have a higher ROI and are safer… what do you think would be the benefit here?

Basically, add a verbal tense to the claim, and make it possessive.

So instead of the object of Opportunity Zones have a higher ROI and are safer…

We state “YOU will have a higher ROI, safely.”

Or, “You’ll safely experience higher investment returns.”

Isn’t that kinda simple?

So basically, you…

• Come up with the objection.
• Make a claim that overcomes the objection (Don’t say they’re wrong, just state something that contradicts their objection to avoid friction)
• Then give 3 pieces of proof that substantiate your claim (creating a pattern of belief and proof that your claim is true, and their objection isn’t really an objection because it’s very likely their objection is wrong)
• Lastly, state the benefit (because who cares if their objection is wrong… they still need to have a clear benefit to change their perspective and take action)

Content Structure

Each piece of content follows a strategic structure that:

• Addresses specific objections before they arise on sales calls
• Overcomes resistance points identified in your customer map/research
• Moves prospects closer to purchase
• Prepares them for order-taking calls

Converting Content

Most people make the mistake of creating content around topics they find interesting. But the actual messaging doesn’t convert their audience into buyers.

For example, I could create email marketing content about increasing open rates—but only email marketers would care…

Instead, I focus on how my email strategies reduce ad costs by 400%, add $71k per month autopilot, and increase customer lifetime value—topics business owners care about.

By aligning content with your customer’s core pains and desires, you ensure every piece actively sells rather than merely informs.

This sequence built a billion-dollar empire for Agora, and I’ve used it personally to add over $470 million.

High Converting Content Distribution Strategy

Once we understand the principles of high-converting content and demand generation, now we can focus on scaling our main marketing message across multiple traction channels…

While that may seem like a lot, it’s not. The good part about having deep customer research is we can “swipe” content from our core buckets instead of creating everything from scratch.

If you remember earlier, I said I like to establish specific themes or “core buckets” to organize content around. Such as:

• Industry updates
• Common objections
• Frequently asked questions
• Alternative solutions

This structured approach ensures every piece of content serves a strategic purpose in your customer’s journey.

But here’s how you do that with EASE…

The Swiping Approach

Instead of creating random content, what you can do is find content in your niche, remix it into ideas that best appeal to your customer’s audience.

In other words, you’re basically analyzing a piece of content and asking:

“What would, [MY IDEAL CUSTOMER] care about the most in this piece of content, and what parts would move them further through the sales process.”

Here’s a concrete example.

Let’s say, we used the 2 prompts I gave you earlier and have our full customer avatar.

Grab that avatar information, and use the following prompt:

I am going to give you a buyer persona. Please understand the buyer persona, then I will give further instructions for you, okay?

Here is my buyer persona:

Demographic

Name: James Morton

Age: 50

Brief Description: James is a successful businessman who has recently sold a high-value investment. He’s a seasoned investor and has an impressive portfolio of properties and stocks. He’s married with two children who are currently in college.

Core Problem

The Core Problem They Face: James is facing substantial capital gains taxes due to the recent sale of his investment. This threatens to cut significantly into his profits and limits his reinvestment options.

Top 5 Emotions Around That Problem: Frustration, anxiety, dissatisfaction, confusion, disappointment

Top 5 Biggest Fears: Significant loss of capital due to taxes, making a poor reinvestment decision, being unable to help his children financially due to the tax hit, losing his financial stability, not being able to continue his current lifestyle

5 Ways Those Fears Affect Close Relationships:

Strained relations with his spouse due to financial tension

Disappointment from his children if he can’t help them financially as much as he’d like

Potential resentment from friends who he has previously invested with

Increased stress affecting his interpersonal relationships

Distancing himself from his financial advisor due to feelings of mistrust

5 Conversational But Hurtful Things Those Relationships Might Say:

“You always let money get in the way of our happiness.”

“Why can’t you help us out like our friends’ parents do?”

“You really dropped the ball on this one, James.”

“Maybe you’re not as good at this investment stuff as you think.”

“It seems like you care more about your money than your friends.”

Other Solutions

What They’ve Tried in the Past: Traditional IRA’s, 401k’s, Real Estate Investment Trusts (REIT’s), direct stock market investment, hedge funds.

Brief Conversational Soundbites About What They’ve Tried in the Past:

“I’ve done the whole IRA and 401k thing, but it’s just not enough.”

“REITs were okay, but it’s still too tied up with the market.”

“I tried going direct into the stock market, but it’s a roller coaster.”

“I put money in a hedge fund once. Never again.”

What They Don’t Want to Do to Fix Their Problem: Lose a significant portion of his wealth to taxes, gamble his money on risky investments, cut back on his lifestyle, go against his values of community upliftment for the sake of money, become an active manager in a new business investment.

Brief Conversational Soundbites About What They Don’t Want to Do:

“I’m not just going to hand over my hard-earned money to the taxman.”

“Risky investments are for gamblers, not serious investors like me.”

“Why should I have to change my lifestyle because of this?”

“I’m not going to turn a blind eye to struggling communities just to make a quick buck.”

“I don’t have time to be hands-on in a new business.”

Primary Transformation

If a Genie Could Snap Their Fingers and Give Them The Perfect Solution, What Would Their Life Look Like? James would have his capital intact and growing. He would be stress-free, knowing his wealth is secured and growing while contributing to the upliftment of underprivileged communities. He would be able to continue to support his children and maintain his lifestyle, while also feeling fulfilled from giving back to the community.

How Would It Affect 3-4 Of Their Closest Relationships? His relationships with his spouse, children, and friends would improve, as the financial tension is relieved. He would be admired by his peers and respected by his family for his smart investment and philanthropic approach.

Market Specifics

What Does the Market Hinge Their Success On? They believe that they need to keep finding high-return, low-risk investments that outpace taxes and inflation.

What Does the Market Have to Give Up By Giving Up Their Problem? They have to give up the belief that all high-return investments are risky or require active management. They have to give up the belief that helping struggling communities and making money are mutually exclusive.

Who Does the Market Blame For Their Problem? They blame the government for the high capital gains tax rates, the volatility of the market, and the lack of profitable and safe investment opportunities.

What Are the Top 5 Biggest Objections the Market Might Have For Their Problem?

“Opportunity Zones are just a government scheme.”

“The return on investment is probably not that high.”

“The investment might be too risky.”

“I don’t have time to learn about a new type of investment.”

“It’s just another way to lose my money.”

In summary, James is a seasoned investor looking for a safe and profitable way to protect his wealth from high capital gains tax. He feels stressed and frustrated about his situation and fears that it could negatively impact his relationships and lifestyle. However, James is also a compassionate individual who values community upliftment. If given an ideal solution, he would like his wealth to grow while contributing to the upliftment of underprivileged communities. He sees the government and unstable markets as the cause of his problems and is wary of risky investments and potential schemes. However, he is open to new solutions that can help him achieve his goals without compromising his values. This understanding of James helps us to create targeted marketing strategies that address his fears, frustrations, and goals.

Now, you’ll follow up by saying:

Now, I’m gonna give you information from an article. I want you to tell me what pieces of information from the article James would be most interested in, okay?

Here’s the article:

“Yesterday the House Ways and Means Committee passed its first package of tax legislation in the 118th Congress. Included in it are two provisions related to the Opportunity Zones (OZ) tax incentive for qualifying investments in low income and high poverty communities, which was originally enacted as part of the 2017 tax reform effort. If enacted, the legislation would result in a significant expansion of the OZ map and a giant leap in public transparency related to OZ investments and their effects on designated communities. The following analysis will examine each of these provisions in turn and highlight issues for policymakers to consider as they weigh future action on the incentive.

New map of persistent poverty OZs…”

***PS: I left a ton of the article out***

Now, obviously, I’m not going to paste a full blog in my own blog. But, for this prompt, you’d just paste the full blog or as much as your LLM can intake (I like Claude and GPT-4o because of larger processing limits.)

If you’d like to see the end product btw, I’m pretty sure this is the blog I fed GPT-4 (at the time).

That said – here is how GPT-4 responded after I fed it the article:

Based on the fact that James is an investor looking to invest in Opportunity Zones (OZs), but is also a bit skeptical about the investment, he would be most interested in the following information from the article:

1. Expansion of Opportunity Zones (OZ): The legislation passed by the House Ways and Means Committee would result in a significant expansion of the OZ map. As an investor, James would be interested in understanding the scale of this expansion and how it would create more opportunities for his investments.

2. New map of persistent poverty OZs: The legislation extends OZ designation to any rural persistent poverty census tract nationwide, thus broadening the areas where James can potentially invest. The article details the qualification criteria for these areas, which will be crucial for James to evaluate potential investment opportunities.

3. The structure of the incentive: It remains the same as that originally enacted in the 2017 bill. This is important information for James as it allows him to compare the potential benefits of investing in these newly designated areas to those in the original OZs.

4. Significant Changes to the OZ landscape: A new round of designations based on rural persistent poverty alone would significantly alter the national OZ landscape. For example, states like New Mexico and Mississippi would see a significant increase in their OZs. This information will help James identify which states might offer the best opportunities for his investment.

5. Reporting Requirements: The bill incorporates extensive reporting provisions which would provide greater transparency related to the OZ incentive. This might reduce James’s skepticism about investing in OZs as he would be able to access more detailed and transparent data about investment activity and socioeconomic indicators in these zones.

6. Considerations for Congress: These considerations highlight potential issues with automatic OZ designation for all qualifying tracts and emphasize the importance of considering specific local characteristics. They also suggest improvements that could make the OZ incentive more beneficial for target communities, which could make these investments more appealing for James.

7. Recommendations for improvements: The article suggests that allowing OZ feeder funds to aggregate capital and providing direct support to states to fund technical assistance, local capacity building, and pre-development investments, among other things, could boost OZ investment in rural areas. These suggestions could influence future legislation and ultimately impact James’s investment decisions.

8. Success of the OZ incentive: The article provides examples of successful OZ investments in rural communities. This information might help James understand the potential for successful investment in these areas.

9. Need for further strengthening of the policy: The conclusion of the article emphasizes the need for Congress to strengthen the current policy and apply lessons from the original designation process to any new rounds of designations. As an investor, James might find this conclusion reassuring because it suggests that lawmakers are actively working to make the OZ incentive more effective and beneficial for both investors and target communities.

You’ll then respond with…

GPT-4’s Response After Reading The Article And Creating 9 High-Converting Paragraphs

Now, that’s only 4. But I think you get the point…

All I did was just Google Opportunity Zones, click on the “News” tab to see what’s going on in the industry.

You can do this with tools like Google Trends, Sem Rush, X (Twitter), and more. Scan competitors and related bodies, like CPAs, Government, etc. and you’ll find unique & trending topics.

Then, all you need to do is extrapolate the stuff your ideal customer wants to hear and needs to hear to buy, and re-mix the content.

Obviously, use your own sources and unique stance—do not straight-up plagiarize.

But if you take the best parts your ideal customer wants, you rarely run into issues like that, because the re-organization and change of content is so different, that it becomes a unique piece you own…

PLUS, the content is DENSE with the best stuff that only matters for your ideal customer.

Strategic Distribution

Next, this swiped content gets strategically distributed across:

• Email sequences that nurture leads
• Social media posts that extend reach
• Blogs that drive organic traffic
• Sales collateral that supports conversations

For example, you probably noticed the content earlier had 9 different re-mixed paragraphs, right?

When we had GPT-4 take the top 9 things our ideal customer would care about, and then, we had it turn those into paragraphs?

Each of those paragraphs now becomes a social media post.

Such as:

-1 Tweet
-1 LinkedIn Post
-1 Thread/LinkedIn PDF
-1 IG Carousel
-1 IG Reel
-1 YT Short

Then, you speak that content as a YouTube video.

Then, transcribe the audio for podcasts.

That’s how you create an omnipresent sales engine.

No matter where your customers are, they’re always seeing a piece of high-converting content from you that’s nurturing them closer to sale.

This is the essence of the $470M Demand Generation Funnel.

It’s an ongoing process of strategic content creation that educates, builds desire (demand), and converts customers faster.

Conclusion

As you can see, today I walked you through my full demand generation funnel process, which:

• Creates an omnipresent sales system around your business
• Turns sales calls into order-taking calls
• Makes content convert better
• Ensures your marketing actually leads to more revenue

I’ve done this with $20,000,000 Private Equity investment deals all the way down to $20 whey protein supplements.

If you want me to install my $470M funnel into your business, click here to see if you qualify for this service and book a call with me and my staff today.