Pop up forms are one of the easiest ways to make more money from your existing audience. 

But most people are making a big mistake with their current pop-up forms, and it’s costing them. 

Most people use pop up forms to capture new leads…

But there’s a new way people are using pop up forms to convert more of their leads they’ve already captured. 

Tools like Right Message, Opt in Monster, and Convert Box let you personalize the content your leads and customers see when visiting your website.

A lot of Right Message customers average 100 percent more sales (that’s a 2x increase btw.)

For example, Justin Welsh used Right Message to collect information from new subscribers (after already collecting their email address.)

He did this with a survey.

A common email survey mistake I see

When most people use surveys, they use tools that make customers have to put in their email a second time (after already opting in). 

For example, if you have somebody fill out a form for a lead magnet, and then send them to a type form directly after. 

This hurts conversions as people don’t always complete the 2nd form, and thus the data you would use to personalize your content doesn’t get captured. 

But the tools I mentioned let you capture that information right upon sign up – without someone having to enter their email a 2nd time.

When Justin Welsh did this for example, after he collected data in the survey, he was able to personalize sales pages people saw for maximum conversions. 

Different people saw different content based on what would resonate with them. 

This resulted in 88% more conversions.

VIGEO increased their Customer Lifetime Value by 825%, and grew from $46k to $1M in ARR by doing this. 

This doesn’t just work for surveys, though. 

You can use segmented forms and content in all types of ways.

For example:

New visitors see your lead magnet. Returning visitors see your quiz. Subscribers see an upgrade offer. All from one Pop up form with smart targeting.

For example, let’s say you’re driving traffic to a blog article on your page…

Most people have a sidebar to capture leads from SEO traffic. 

But if people are already on your email list, you don’t need to show the same form to them that a random visitor would see. 

Instead, you can show a personalized offer to them.

Or, you can even show a different lead magnet to them that they haven’t filled out yet.

So, if someone filled out one lead magnet to join your list, maybe they go through an automated email sequence, selling them a product related to that lead magnet.

If they don’t convert and end up browsing your website again, you can show them another lead magnet they haven’t gotten, and repeat the process again with a different lead magnet/product combo. 

It’s all about personalizing what people see based on what they’ve already done/seen from you in the past. 

I used a survey to gather new information from current subscribers and it resulted in $150k+ in extra revenue – completely on autopilot. 

Personalized website content and email content is how you’ll convert 2x more of your leads.

Action steps: 

Use surveys to collect unique information from subscribers upon signing up. This lets you send personalized emails to them that convert better. 

Alternatively, use a tool that lets you show different content to different subscribers based on where they are in the customer life cycle. 

A few tools that help you do this are Right Message, Opt in Monster, and Convert Box.