When your hot leads go cold and join competitors…

It’s usually because of 2 things:

1. You’re not staying top of mind (with daily emails & content)
2. You don’t have good data on what exactly will turn a warm lead into a paying customer and when

Sending daily emails almost always solves both of these.

And it’s what the most successful companies do:

Warrior babe is a $70 million company and they send 2 emails per day. 

PESI Inc., does $90 million per year and they send 3 emails per day.

Ecom Babes make 7-figures and they send 1x daily emails. 

In my experience, running multiple, 7, 8, and 9-figure brands’ email lists, daily emails results in the highest ROI. 

Let me prove it to you.

7 Benefits of Daily Emails

What are the benefits of daily emails?

1) Daily Emails = More Data

This is hands down the most important piece.

I took a company from $0 to $23,000,000 using a Facebook ad funnel.

I was able to do that because of the insights I got from my emails. 

I turned one of our best subject lines I tested and used that to guide the entire ad creative, landing page and funnel. 

A lot of your best product and creative ideas are hiding in your emails. 

But if you don’t send enough of them, you won’t get enough data. 

(It takes a lot of data to reach statistical significance.)

Furthermore, I’ll say the companies who launch tons of ad creatives and crush it, guess what? The same things are in their emails too many times. It’s a flywheel of the best stuff that converts the most customers…

Simply put, the data you get from daily emails gives you a faster feedback loop that compounds performance across all marketing & sales channels.

2) Daily Emails = More revenue

There’s a reason the companies that make the most money send daily emails. 

They actually have to, otherwise, they’ll lose money (opportunity cost).

More emails = more money. 

When you have 100+ people on payroll who depend on you sending emails to the list each day, it’s an easy decision to make. 

If you knew you’d make more money by sending more emails, why would you not send more emails? 

I see this usually drops off around 2x per day consistently. 

I’ll give you an example from running a 9-figure email list.

We had a KPI of $20,000 per email send. 

2x per day, we’re shooting for $40,000 per day. 

That’s $280,000/week, $1,120,000/month, $13,440,000/year.

We actually did much more than that, around $30,000,000+ per year, because we factor in the “rush periods” during the year based on cyclical demands of the industry and forecast revenue accordingly.  I talk about it more in the 1:32:00 mark in this video…

3) Daily Emails = More Attention from Customers Than Your Competitors

If your audience’s inbox is full, frequency is how you will stand out.

As a newsletter writer myself, I subscribe to tons of other newsletters.

99% of us check email every day, with some checking it as many as 20 times a day!

Plus, writing a daily email is universally easier than writing a longer, weekly email.

4) Daily Emails Ensure You don’t burn out your audience

Here’s another way to look at it. 

Depending on your business model, you don’t want to hard-pitch your audience every day. 

Usually a 70/30 value/offer frequency works. 

For my course/info business clients, I like to do 3 to 4 CTAs per week minimum. This results in consistent, predictable revenue growth. 

But if I only sent 3-4 emails per week, I’d have to pitch in every single email to reach that number. 

In order to hit 3 to 4 CTAs per week without pitching all the time, I HAVE to send daily emails. 

Otherwise, there’s no room for nurturing emails.

There’d be no value building and people would probably stop reading the emails. 

Lastly, I’ve noticed 1 CTA per week = low sales opportunities.

You always start with the business goal (revenue), then reverse engineer from there: 

How many offers do I have to make and how many emails do I have to send? 

The most important thing for you to do as a business owner or operator is to make sure the company keeps making money and grows faster than inflation. 

That often means sending 1-2 emails per day, because that’s what results in the most revenue…

Which also results in more cashflow, which can then be allocated to other things that also help scale the business…

Until you’ve tested sending more emails to the point where you’ve seen diminishing returns (less revenue, not lower open rates), there’s no reason not to. 

5) Daily Emails Produce More website traffic 

More emails usually means more total clicks to your website throughout the week. 

Even if you get less engagement per email, the frequency results in more total traffic over time. 

For example, lets say you go from sending 1 email per week and you get 2,000 clicks per email. 

You start sending 7 per week and each one is getting 1,000 clicks now. 

That’s half the engagement you’re used to getting. But since you’re sending 7 of them, you’re getting 7,000 total clicks. That’s more than 3x more. 

Across 4 weeks: 

That’s 28,000 sessions vs. 8,000. 

Can you imagine how much more money you make by sending that much more traffic to your website or funnel? 

Those people can also get retargeted by your other ad channels too. So more people see retargeting ads. 

It affects your entire business ecosystem. 

6) The Daily Email Secret behind Morning Brew and The Hustle

Media companies like Morning Brew and The Hustle (sold for $27M recently) send daily emails and monetize through ad sponsors in their emails. 

The only difference for you is you swap the ad sponsor with your own product/offer. 

People read the daily newsletter emails from these media companies, right? 

Because they give valuable, segmented content in them. 

I’m telling you, if you send valuable, segmented emails, you’ll make tons of money with daily email. 

Those media companies could easily swap an ad sponsor with their own product and do just as well, probably even better. 

In fact, that’s why many media companies are buying SaaS companies and vice versa. 

Why monetize with ads, when you can just drive a click to your SaaS product page and own the entire purchase? You get way better data and likely higher margins too. 

You see where I’m going with this? 

Daily emails…

Here’s 12 companies making $2.9M in MRR with this approach.

7) Daily Emails = Increased revenue

Companies using daily or frequent automated email campaigns saw a 41% increase in revenue according to an Omnisend Report…

Combined with segmentation, companies make 760% more revenue from their emails. 

A study by Experian revealed personalized emails deliver 6x higher transaction rates!

Let’s break this down into numbers we all can understand:

Research found that email marketing produces $0.08 in revenue per email.

That might not seem like much…

But if you send out an email campaign to 200,000 subscribers, you can generate up to $16,000 in revenue.

That’s a lot of extra revenue…

And, when you use personalization in your emails, you can expect much more!

8) Daily Emails = Better Personalization (20x ROI)

People are 82% more likely to open emails that are customized for them than those that aren’t.

And, according to research:

Personalization can generate $20 in ROI for every $1 invested.

How’s that for an EXTRA revenue opportunity?

The best part is this:

70% of brands do not use personalization in their email marketing strategy…

This means by personalizing your emails, you significantly stand out against your competitors.

Wanna know what the best companies in your niche are doing? 

What I’m sharing with you right now.

The simplest form of personalization is to address the reader by name. Most email service providers (ESP) offer this functionality. This tactic alone will make you more revenue per email.

For example, email subject lines that are personalized with a subscriber’s first name can generate 10-14% higher open rates.

Using segmentation allows you to send more emails that people like and make more money.

What customers say about daily emails 

One customer reported on Reddit:

I’ll use a personal example: I have a woodworking hobby and one of the companies I buy from regularly sends me at least 3-4 emails each week. While I do get annoyed (maybe more than Average Joe because I do marketing for a living?) with the frequency, I typically at least clickthrough on one of those just to learn more about a product in the email. 90% of the time I don’t buy.

I don’t unsubscribe because they do offer coupon codes, 15% off, and free shipping from time to time. I don’t want to miss those, because that’s typically when I order something. They’ve got me by the short and curlies.

They’ve done the math. They know that if they have a subscriber base of X, Y subscribers are going to buy Z dollars worth of goods from any given email promo.

As always though, customers don’t vote with their words. They vote with their wallets.

The only reason companies send daily emails is because they have data that proves it provides the highest ROI.

I always find this to be the case.

Conclusion

In the end, daily emails work because:

• If someone has a burning problem, they want to read about solutions daily
• You want to be the person providing those solutions
• If you don’t, someone else will (a competitor)
• People who get annoyed by regular emails aren’t your customers anyway
• Weekly emails get drowned out in today’s inboxes
• Daily emails forge instant communication and cut through inbox noise 

People fear daily emails because they’ve been conditioned to think “don’t annoy people or they’ll unsubscribe.” 

This is fundamentally backwards thinking. 

You’re not in the business of pleasing everyone. You’re in the business of building a responsive audience of people who actually want your solution.

Daily emails act as a natural filter. People who don’t want to receive regular emails from you will unsubscribe quickly, and this is exactly what you want. 

You’re paying for subscribers who don’t engage, so it’s better to have them remove themselves early rather than dilute your engagement metrics and waste your time.

In today’s communication landscape, if you email once a week:

• Your email arrives and the recipients think “Who’s this guy again?”
• You get drowned out by the dozens of other emails they receive
• You lose the relationship momentum you’ve built
• Someone else fills the daily communication gap you’ve left open

That’s why all the companies that are crushing it and leading their industries are all sending daily emails.