101 Email Marketing Campaign Ideas

Use these 101 Email Marketing Campaign Ideas to generate more revenue & profit from your email list…

Feel free to forward this article to your copywriter or email marketer by the way (if you have one).

Real quick: Before you dig into these 101 Email Marketing Campaigns below, it’s important to differentiate broadcast emails vs. automated emails.

Broadcast Emails Vs. Automated Emails

There’s all types of automations, flows, and strategies to make more money from your email list. (I’ve covered them extensively before)

The bigger challenge is… how do you come up with broadcast email ideas that actually make money?

The copywriter’s job is to PRODUCE ideas…

They might dig into Reddit, Facebook Groups, sales pages/VSLs, Trending News, and come up with unique email marketing angles.

But for busy business owners, you don’t have the time to come up with those ideas.

So that’s why I want to give you these 101 specific ideas below to remove all the guesswork.

101 Email Marketing Campaigns To Send

New YouTube videos
- Send new YouTube videos to your email list with a link to click and watch the video
New Blog Articles
- Send new blog articles to your email list with a link to click and read the full article
Guest posts from peers/industry specialists
- Send new guest post articles/write ups to your email list with a link to click and read the full article
Deep-dives
- Similar to a New Blog Article, but you deliver the content within the email itself. Typically, between 500 to 2000 words – expert newsletter style.
Case studies
- Send new case study videos & articles to your list, the same way you would for new YouTube videos/blog articles
- **The format/structure of this email is identical to the new YouTube video or blog article one—the only difference is the subject of the content itself (Eg. instead of a “how to” or thought leadership piece, it’s a case study of a successful client.)
Testimonials
- Send testimonials. These could be screenshots of peoples comments in Slack Channels, MS Teams, Discord, Facebook groups, TrustPilot, Google Reviews, direct quotes, etc.
FAQs
- List the questions people ask you
- Then, for each question, write your answer right below it.
- Watch me breakdown an example in this video…
Tools and resources
- Breakdown tools and resources you use to run your business or that your customers might use
- *Works best when the tool is something your customer could benefit from using and you have an affiliate link*
- Eg: Me breaking down different CRMs/Email Platforms for course creators
Tactics
- Deep dives. Strategies.
- These work great after you test something new in your business (whether it works or not!), you then share what you learned from the test
Industry insights
- Share insights about the vertical/industry you’re in – these kinds of emails are very common in politics and financial niches
News
- It’s called a newsletter for a reason, right? 😉
- Share the buzz happening in your company, life, niche
- CEO/Founder-led newsletters & memos are a great example here
Behind-the-scenes / build-in-public
- Share behind the scenes and what you’re working on
- This campaign CRUSHES for SaaS company’s who keep customers in the loop of their product roadmap.
Interviews
- Were you on a recent podcast or was someone on yours?
- Did Ellen Degeneres invite you on her show?
Event re-caps
- Share your top takeaways/lessons from an industry event you attended. People HATE missing out, so keeping them in the loop with insider information earns you a lot of brownie points
Listicles
- Just like blog articles/twitter threads.
Use my Email Ideas Matrix for your personal brand (Link)
- Seriously, click the link above and make a copy of my matrix spreadsheet
New Studies
- Share new studies happening in your industry
Lead Magnets
- If you created a lead magnet recently, deliver that. Or share a lead magnet with your audience you already have, and suppress the people who downloaded it already or say some people have already downloaded it, now’s the time to revisit it. Inside you’ll discover, xyz.
Story emails
- Share stories and extract the key lessons
- This is what separates a faceless how-to blog from a credible expert who’s actually walked the walk before
FAQ emails (2nd variant)
- Say something like, “The #1 question I’ve been asked about [your niche] is…”
- Paste the question
- Address it deeply in a way that overcomes objections and sells your product
- Click here to see an example
Problem Agitate Solution (PAS)
- A common copywriting framework
AIDA
- Another common copywriting framework
Case Study stories
- Tell the story of a successful client
- Unlike a case study video, here you’re a telling the story itself with a clear story framework:
- Beginning: (how they started your program) -> Middle: what the problem was, the other things they tried that didn’t work and why they were skeptical of joining your program -> End: what they did differently & the specific improvements it made for them.
Testimonial stacks
- Take a few different testimonials and stack them on top of one another
Topical/trending news
- Take a topic or question that’s on your readers mind
- Connect that to your service/product
Curiosity
- Use questions or statements that create tension and demand to be resolved
Spear emails
- Ask a direct question. This is known as “spearing”
- Example: https://drive.google.com/drive/u/0/folders/11SOBEsL5US7WrMZ9f8BajU-7AaEOYe3d
Direct Offer
- Directly state what your offer is. Be crystal clear.
- These work great as the first email in a promotional series
Teardown of a popular brand’s strategy
- E.g. Teardown of a popular brand’s email strategy
- E.g. Teardown of an experts approach to something
Biggest myths in [your niche]
- E.g. Biggest myths in email marketing
Most common mistakes [your audience] makes
- E.g. Most common mistakes course creators make with email
Top 5 things you wish you knew before starting [niche goal]
- E.g. Top 5 things I wish I knew before building a welcome flow
How to get [desirable outcome] without [common pain]
- E.g. How to increase revenue without sending more emails
Why [conventional wisdom] is wrong
- E.g. Why open rate doesn’t matter anymore
[Niche] predictions for the next 12 months
- E.g. Email trends for 2025 and beyond
The 3-part framework we use for [outcome]
- E.g. Our 3-step email audit for doubling campaign revenue
The [niche] strategy no one talks about
- E.g. The reactivation sequence strategy no one uses
Behind the scenes of how we built [asset/system]
- E.g. Behind the scenes: building our list-building funnel
Top [X] tools we use in [niche]
- E.g. Top 5 tools for email automation and deliverability
What we’d do differently if we had to start over
- E.g. Our first 90 days if we started email from scratch
The anatomy of a high-performing [niche output]
- E.g. The anatomy of a 7-figure email campaign
Before and after using [strategy/tool]
- E.g. Before/after using segmentation for list engagement
Real story: [Name]’s transformation
- E.g. How a coach 4x’d his revenue using just 3 emails
Our response to [industry news or trend]
- E.g. What Apple MPP really means for your emails
The question we get asked every week
- E.g. Should I email daily or weekly?
Our unpopular opinion about [niche topic]
- E.g. Daily emails are better than weekly newsletters
The #1 mistake most [avatar] make with [tactic]
- E.g. The biggest mistake coaches make with email CTAs
[#] ideas you can steal right now
- E.g. 5 subject lines that got 45%+ open rates
Things we stopped doing (and what we do instead)
- E.g. Why we stopped optimizing for open rate
How to turn [existing asset] into [new result]
- E.g. How to turn blogs into email campaigns that sell
The most overlooked opportunity in [niche]
- E.g. The hidden goldmine inside your unsubscribe list
A free resource you’ll actually use
- E.g. Our email optimization checklist
Here’s what [famous person] gets wrong
- E.g. What Russell Brunson gets wrong about nurture emails
One [niche thing] that changed everything
- E.g. The one video that broke the internet (5M views)
Behind the build: [Asset/campaign/process]
- E.g. Behind the build: our webinar email sequence
The ROI of [unexpected strategy]
- E.g. How plain text emails outperformed designed templates
Why [everyone does X], but we do Y
- E.g. Why we ignore click rate in favor of replies
3 ways to double your [niche metric] in 30 days
- E.g. 3 ways to double email earnings per subscriber
Our best [campaign/asset] of the year
- E.g. Best English Lesson of 2024
What [niche expert] gets right
- E.g. What Dan Kennedy still gets right about email
3 [Niche-specific] lessons from [unrelated source]
- E.g. 3 email marketing lessons from Taylor Swift
- Eg. 3 Day Trading lessons from Kanye West
Debunking a viral [industry] post
- E.g. Debunking “email is dead” from that LinkedIn post
The no-fluff guide to [complex topic]
- E.g. The no-fluff guide to cold email deliverability
Client horror story: what went wrong and why
- E.g. How ignoring list segmentation lost $12K
“Is this a waste of time?” A breakdown
- E.g. Is daily emailing worth it for creators?
From [bad state] to [desired state] in [time]
- E.g. From cold list to $9,443 in 10 days
Our go-to formula for [result]
- E.g. Our go-to formula for converting opt-ins into buyers
10 things we learned from [Thing you do]
- E.g. 10 things we learned from 10M+ email sends
[Controversial opinion]—prove us wrong
- E.g. Open rate doesn’t matter anymore—change my mind
We copied [X] and here’s what happened
- E.g. We copied Ramit’s launch and doubled response
One [niche-specific] metric no one’s tracking
- E.g. Why reply rate matters more than CTR for coaches
- Eg. One student habit english teachers miss
Stop doing [X]—start doing [Y]
- E.g. Stop chasing opens—start building intent
Survey results: what your peers are doing
- E.g. 72% of our list doesn’t use re-engagement emails
Data drop: real stats, real performance
- E.g. 17.2% CTR from a 6-word plain text message
- Eg. 20% increase in test scores from this
hacks to fix your [niche metric] instantly
- E.g. 3 hacks to increase deliverability overnight
Why we added [unusual thing] to our strategy
- E.g. Why we used memes in a $10K coaching funnel
“This one thing” strategy
- E.g. The one thing that boosted replies 3x overnight
Weekly win roundup (short form)
- E.g. “This week: 5X reply rate and 2X sales”
The future of [your niche]
- E.g. What AI means for your email strategy in 2025
4 lessons we learned from [unexpected source]
- E.g. 4 business lessons from The Office
What changed after reaching [milestone]
- E.g. What changed after our first 1,000 students
Lessons from launching [product/service]
- E.g. What we learned from launching our video course
How we’re adapting to platform changes
- E.g. How new YouTube rules are changing how we post
3 things we’re simplifying this month
- E.g. Framed to show the reader how to reduce friction…
- E.g. “3 things we simplified to save 10 hours/week”
A framework we stopped using (and why)
- Works if the reader is currently using that flawed framework themselves
A quick tip we’ve tested that just works
- E.g. A 10-second video CTA that lifted engagement
A framework we stopped using (and what replaced it)
- E.g. Why we ditched the “value ladder”
[Bad/controversial thing] you must stop [relevant circumstance they do the thing]
- E.g. 1 dangerous ingredient you must stop feeding your dog immediately
- E.g. 1 “nice guy” phrase you must stop saying to women immediately
How to (benefit) AND (benefit)
- E.g. How to build muscle AND burn fat
- E.g. How to make more money AND work less
The case AGAINST [your offer]
- E.g. The case AGAINST the Boardroom Mastermind
- E.g. The case AGAINST the 1-hour Workweek Course
Call out competitor or authority
- E.g. Dave Ramsey was wrong about this
- E.g. I disagree with Alex Hormozi on THIS
Call out a friendly competitor/influencer (or someone in your niche everyone knows)
- E.g. I stole this from Troy Ericson (sorry Troy)
- E.g. Jason Capital could NOT leave me alone about this…
- E.g. Why I hate Ian Stanley
The [easiest/simplest/etc.]way to become [Desired Transformation]
- E.g. The easiest way to become rich
- E.g. The fastest way to become an entrepreneur
- E.g. The simplest way to become a high-paid copywriter
What is the best type of [niche topic]?
- E.g. What is the best type of pick-up line?
- E.g. What is the best type of pre-workout meal?
- E.g. What is the best type of direct response email to write?
What is the best type of [niche topic] for [niche benefit/specific niche]
- E.g. What is the best type of credit card for travel rewards?
- E.g. What is the best type of funnel for supplement brands?
- E.g. What is the best type of email to sell info products?
The #1 habit of [desired transformation/dream avatar of your niche]
- E.g. The #1 habit of 8-figure+ online course sellers
- E.g. The #1 habit of successful copywriters
- E.g. The #1 habit of multi 8-fig ecom store owners
Simple thing to get benefit
- E.g. Do this 1 thing before every email to land in the primary tab E.g. Eat these 4 foods to lower high blood pressure
Time frame to achieve results of promise
- E.g. How you can recharge your metabolism in only 15 seconds per day (without exercise)
- E.g. Fix your back pain in the next 14 days with this one simple stretch
- E.g. Boost landing page conversions by 237% with this one simple element
Get [thing you want] without [thing you hate]
- E.g. Increase revenue by 35% without spending more on ads
- E.g. Land more dates without more cold approaches
- E.g. Increase muscle without gaining fat
3 ideas your audience should steal immediately
- E.g. 3 email prompts we’d use if we had to start from zero
- E.g. 3 lesson ideas we’d use if we were starting over
The most counterintuitive thing we’ve learned that actually works
- E.g. Why doing less content led to more sales

If you would like more email ideas that are already proven to print cash…

There’s these 47 bonus email ideas & subject lines that have been proven through over 1 million email sends and over 10 billion dollars in email sales…

I want to give them to you for free, as a special thanks for visiting my website today.

>> Download your 47 BONUS email ideas & subject lines here

Best,

Broadcast Emails Vs. Automated Emails

101 Email Marketing Campaigns To Send

Matt Hommel

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