How this email “Super Signature” is pulling millions in pure profit from people’s email lists without them pitching or promoting a single thing!

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There’s this sneaky signature method the top creators are using to make millions from their email list—without running promos, being “salesy,” or even having to pitch at all. 

In fact, I made $3k from a single email using this method. And I didn’t even promote anything either. 

3k email

This method is known as the Super Signature Method.

The Email Super Signature Method

Let me explain how it works.

You might’ve seen people have these signatures at the bottom of their emails, that say something like:

Whenever you’re ready, there are 3 ways I can help you

-Offer 1

-Offer 2

-Offer 3

Here’s an example from Sharran Srivatsaa, who built a $3.6 billion company.

Sharran Super Signature

Another example from Justin Welsh who makes $2 million per year as a solopreneur:

Justin Welsh Super Signature

And another from Jay Feldman, who runs a $600k/month agency.

Jay Feldman super signature

Why not add one more example from Daniel Fazio, who makes $1,000,000/mo here, too…

Screenshot 2025 05 20 at 8.23.39 PM

People who make millions of dollars on the internet are all using this Super Signature in their emails…

So if you care at all about making money on the internet in the range of millions of dollars+, it would be wise for you to listen to what I’m about to share with you, regarding this Super Signature Email Marketing Strategy.

The Super Signature

I first learned the Super Signature from Dean Jackson. 

It allows you to make sales or spread people around your “ecosystem” without hard promoting.

People click around on THEIR terms, which isn’t predictable, but it’s still valuable.

  1. Main Social or community
  2. Free value (pre-selling)
  3. Low ticket offer
  4. High ticket offer

What makes this work?

Let’s say you go into a crowded mattress store. 

The sales person says “if you need anything, just let me know.”

Polite. Cordial. Non-specific.

Instead, what if they said, “whenever you’re ready, here’s how I can help you. We can match mattresses to your sleeping position, do a pressure point test to find your ideal support level, and I can explain our 100-night sleep guarantee.”

Specific. Non-threatening. Simple. 

People are begging to be led. So show them exactly, specifically, what you can do to help them. It puts them in control. It’s not pushy. “Whenever you’re ready…”

How To Create Your Own Super Signature 

First, how do you know what to offer in these sections? 

Obviously, you don’t want to confuse people because then you get no sales. 

In fact, Starbucks’ CEO recently reduced their menu options for this same reason. 

Why? 

A few years ago, a study from Columbia and Stanford revealed that when consumers were given only six jam options instead of 24, revenue INCREASED. 

Starbucks is taking the same approach, and so are many of the top creators I know. 

For this I recommend 3 options depending on your list. 

FIRST, if most of your email list is of a similar buyer type. Then, I recommend taking your 3 best-selling products (these are things that people buy organically, without much promotions needed). 

Of course, that goes without saying. People already like the offers. 

  • For courses: If you’re just starting out, one course with one price is enough.
  • For community: At most, two membership types — community & private mastermind.
  • For services: A core service offering with (maybe) an accelerated offer to get results faster.

But, honestly? Most of the time, one course, one community, and one service or high-ticket coaching program is perfect.

When you have one of each product or service, you create a natural value ladder that aligns with how your customer wants to reach their intended outcome.

So their choice becomes much simpler:

1. Course: “I’ll buy the course and do this on my own.”

2. Community: “I’ll join the community and do this with other people.”

3. Service: “I want to hire you 1:1 and have you do it for me.”

An offer stack like this simplifies everything. 

Your customers only have to choose how they want to “do it.”

(Will they get a course and learn how to do it on their own, join a community and do it with others, or hire you to do everything for them)

Conclusion

The super signature is an easy way to ascend customers up your value ladder. 

If you have more than 3 offers, I like to include Dynamic Content, that way you show customers things they haven’t already bought.  

If you wanna make more money from your email list without appearing salesy. Try this method today.

Of course, you’ll wanna make sure you set up UTM tracking and such, so you can see how well it performs, and test different ones over time for best results. 

And even make sure your sales pages are optimized for conversions too, so when somebody clicks, they convert. 

But once you do that, you’ll have an easy way to convert and upsell customers without having to pitch them ever. 

About the author:

Matt Hommel

Matt Hommel is a multi 8-figure email and growth marketer. He’s the publisher and editorial director for the popular email and growth marketing newsletter known as Email Growth Marketer, and he’s founded H&C Media, a leading marketing firm now scaling today’s most sought after education and media brands.
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About Matt Hommel
Matt Hommel is the founder of H&C Media and is considered one of the top email & growth marketers.

He's been directly responsible for adding over $60 Million in ARR for his clients—including household names like, PESI Inc., Teri Ijeoma, Pilot Institute, Psychotherapy Networker, Motley Fool, Live Traders, and many others.

He's trusted by the biggest names in the industries his agency works in.

“Matt is an email wizard. Our list is growing faster than ever and our
conversion rates have more than doubled.

​Johann Beishline
Co-Founder, Pilot Institute

“Our email revenue has grown a lot since working with Matt, and more importantly he's helped us lower our CPA on cold traffic by 4x.”

Anmol Singh
Co-Founder, Live Traders

“Matt drove conversions across multiple campaigns. His copywriting resulted in higher open rates, click-through rates, new customer acquisition and ascension, and increased revenue for the company.”

John Hutchinson
Co-Founder, Traders Reserve
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