Sometimes, making more money from your email list can be as simple as split-testing a new sales page…

In fact, I helped a client increase their conversions by 400% doing this.

And I helped a 9-figure brand get a 30% increase in CVR by doing this too.

In this article, I’ll show you 10 proven Conversion Rate Optimization hacks, including real examples of them for you to model.

I use these with clients all the time to get them higher conversion rates from not just their emails—but all their channels…

So I’m sure you’ll finish this article with a new tactic or two you haven’t seen before, that will let you squeeze more revenue from your sales pages, funnels, and website today!

Hack #1: The CVR Email Subject Line Hack

Look at your emails that have generated the most revenue. 

Take their subject line(s), and test them as new headlines on your sales page.

This rule doesn’t only apply to subject lines. The more you analyze your emails, the more you’ll know what made certain ones make more money. 

If you’re a beginner, I’d just try the subject line. 

If you’re more advanced, well, I’m sure you know there’s: 

-The ‘From Name’

-Subject Line

-Preview Copy

-Hook/Opening Line

-Bullets/Non-Bullets

-Body Copy

-Call-to-Action

-P.S. Section

All of which can be factors that make an email generate more revenue. 

The more you test the different elements, the more you’ll know which ones were the biggest money-makers. 

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Now, since this can be an advanced concept, I’m gonna explain how & why this method works. 

First let me set the stage…

When veteran copywriters want to beat a company’s sales page control…

(Btw, a “control” is the version of the sales page that currently converts the best)

…Typically, what they’ll do is look through it, and see what stands out the most. Something that’s very intriguing, emotionally compelling, or has some WOW factor to it.

Then, they’ll just move that interesting part to the top of the sales page. 

It’s lazy, but it works. If you think of 80/20 being your headline, well, sometimes just taking the most interesting part in the sales page and making that your headline can get you better results. 

Your headline does 80% of the work of your sales page.

A better email subject line can get you 4-6x more sales. A better headline on your sales page can get you 4-6x more sales, because the headline of the sales page is basically what the subject line of your email—the first thing people read. 

Here’s how this works: 

Whenever you’re writing emails for a sales page, typically, you’ll scan the sales page for ideas, right? 

That seems obvious. 

And just like veteran copywriters will look for the most interesting parts of sales page, and move it to the top…

Veteran email marketers, will find the most interesting parts of a sales page and use them for ideas in emails. Typically, those ideas form subject lines to test.

This process is called scalping. You can learn more about scalping in this video. 

Now, let’s say you have an email that generated way more revenue than other ones did. (Not factoring in urgency, etc. We’re looking for the idea itself, not the urgency/scarcity factors, which always drive more sales).  

Here’s what you can do with that email:

1) Take that email’s subject line

2) Test it as a new headline on your sales page 

There’s another benefit you’ll get here too…

One thing that boosts conversions is congruency. So when your email matches EXACTLY what people see on the next page, more people who click will buy. 

They clicked because they liked the idea. Well, now, when they land on the sales page, they’re not confused and think they have to sit through a long presentation or “find what they’re looking for.” Instead, what they immediately see on the sales page matches what they saw in the email.

So, by taking a high-converting subject line and making that your headline on a sales page, you’ll have a more congruent sales message… AND you’ll also ensure you’re using a stronger idea too.

The idea is good because it already made people on your email list buy. 

That’s one of the beauties of pulling revenue data from emails, identifying the best emails, and then using their subject lines as new headlines for your sales pages. 

Scroll for Hack #2 on the next page….

Hack #2: The Recency Hack

This one is kind of 2 together. 

But basically, if it’s 2025, and you have a lot of reviews showing from 2018…update your reviews! 

Show the most recent reviews or hide the dates of reviews. 

That’s the 1st part…

The 2nd part is adding a proof widget, as that also helps with the “recency effect.” 

People want to know what’s working now. That’s why using social proof in the present tense is so powerful… “Everyone is getting phenomenal results with this. Here’s what they’re saying” 

Here’s an example of a call booking widget on a sales page:

Here’s an example, showing someone who recently bought on a sales page.

Hack #3: Add a Pop Up: 

• “Read the transcript” part. 
• Test TSL vs. VSL

→ Example page w/ pop-up

> TSL link

> VSL link

Pop up image:

Another benefit of pop-ups is they help you personalize emails…

Then, you can optimize by users’ preferred consumption method:

• After we already have someone’s email address/data →
  • Send people who download the report via email →
    • land on “TSL page URL” → Send them back to the TSL → Re-inforce ideas / email angles across a 7-day window. 
  • *If we have site tracking setup, to see which URLs contact’s visit*

**Different types of consumption** 

**Some like video/auditory, others like the read**

• Have we noticed a buy window from lead to purchase rate?
  • Can we time collapse that? 
  • Those who buy affiliate offers vs. those who buy from us.

Hack #4: Long copy vs. short copy.

I beat a 9-figure brand’s sales page control by 30% by just adding more sales copy to the page (this would be longer copy).

We were promoting a complex topic, so all I did was give more content on the sales page, and explain the mechanism more and how it works/what makes it unique & better than other solutions

For context, the offer was Psychedelic Assisted Psychotherapy…

Which is something not many psychotherapists know much about. So, we had to sell them more on the mechanism itself (Psychedelic Assisted Psychotherapy). 

The mechanism is the thing that gets the result btw. 

The result here is helping trauma clients. 

If you were trying to lose weight… losing weight is the result… but fat loss pills are a mechanism, so is P90x, keto, and so many other things. 

When in doubt, figure out which questions aren’t being answered on the sales page that need to be answered. 

Hack #5: Use a Credibility Banner 

I’m sure you’ve seen those things on websites that say “as seen on” and so on, right?

These are what’s called, credibility banners.

Those are subtle signs that increase credibility and reduce skepticism of potential buyers. 

It makes people feel more safe when they hit the page and lowers their guard.

Hack #6: The “Proof Funnel” Hack

Use a warm traffic sales page with TONS of Proof.

I was able to help the #1 seller on Teachable, Teri Ijeoma get an 825% ROAS by creating a proof page. 

Basically a proof page is a page with loads of testimonials, podcast features, images of magazine features, and more. 

Proof pages work well with warmer traffic (retargeting ads + email marketing)

They’re great for emails too, based on where subscribers are at in their buyer’s journey.

If they’ve already consumed your sales message (Webinar/VSL), they might just need more proof elements & testimonials to buy, instead of a video presentation explaining the offer itself.

Here’s an example of a proof page:

Hack #7: The FAQ Hack

FAQ’s are essentially a way to answer common questions that people need answered before they make the decision to buy.

FAQ’s can increase conversion rates by 7 to 15%. 

This is because people often skim through pages and miss crucial parts of the sales message. 

Then, they’ll want to order, but they’ll still have questions they need answers to, despite already scrolling past those answers. 

Nobody wants to scroll up to find answers like a needle in a haystack. So FAQs let you answer the most common questions that people likely missed. 

They’re especially powerful for hyper solution-aware & sophisticated audiences. 

Hack #8: The “Proof Above Fold” Hack

This is a different way of doing it. The proof/credibility builders are shown: 

1. In the top banner at the page
2. UGC images laced around the video

>> Sales page link

Hack #9: The “Long Guarantee” Hack

Make your guarantee longer. 

Generally, people who refund do so in the first 30 days. 

Even a 365-day guarantee works. 

Hack #10: Value Stack Section

A value stack is a structured way to build up the total value of an offer and justify its price. 

The idea is to show, “Here’s how much this should cost… but today you’re getting for such a small amount”

People don’t buy based on price; they buy based on the gap between perceived value and actual cost…The bigger that gap, the easier the sale.

When you make people truly believe they’re getting $10,000 worth of value for only $1,000, it lifts conversions. 

Put one of these on your pages if you don’t have one already, and you’ll notice a big lift in conversion rates for your products, whether you’re selling info, coaching or eCom products.